A space of Trends: Trends Place
With 35 years of experience, the Valencian manufacturer of solutions for the combination of materials in a construction project pursues and promotes construction trends internationally. As a result of its efforts in digitalization and innovation, this project was born, which represents its present as a brand, its values and company culture.
In recent times, the digitalization process of most companies has accelerated and EMAC Grupo has been a benchmark with its new ERP, its EMAC Augmented Reality APP, its new website, its new web usability and accessibility tool and its new online shop. Everything that was started was here to stay, but sometimes doubts arose as to whether everything that had been implemented would have a place.
At the 2021 Cersaie stand EMAC Group introduced all its innovations, which have been awarded and subsequently recognized with the Red Dot in the Urban Design 2022 category. But it also surprised with a plan of virtual visits to show, to clients and collaborators, who could not attend, the whole experience of the booth.
The result was so positive that they wanted to replicate it permanently in their facilities. To bring this trend experience to each of their customers in the more than 100 countries with which they work on regular basis.
In the end, digitalization is nothing more than a process to bring people together and this need will never disappear. The aim is to humanize and strengthen relationships through the use of IOT.
Thus, a generator of emotions such as the Trend Place is born. A space to showcase trendy solutions for physical visits. It is also a window to the rest of the world, as it is equipped with an interactive screen, a camera and state-of-the-art audio equipment that allows for streaming transmissions to transfer this in-person experience thousands of kilometers away.
They have entrusted Samaruc Estudio, experts in interior design, to create a space in line with the current needs of the brand that breathes design, trend, decoration, innovation and above all that highlights the path taken by EMAC for years.
To celebrate its 35th anniversary, EMAC Grupo will be promoting quality and trustworthy visits to its facilities during 2022. The aim is to share time and experiences with customers and collaborators. In this way they will be able to learn more about their new solutions, their team, their latest projects and this Trends Place which, like EMAC, transmits architecture, innovation and materiality.