Interview with Emi Boix, CEO of EMAC®, in the Leading Brands of Spain Forum
Our CEO, Emi Boix, shared in a recent interview with Foro de Marcas Renombradas Españolas the essence of EMAC® as a leader in building solutions. Through a journey through our values, growth strategies and internationalization challenges, we have reaffirmed our commitment to innovation, sustainability and accessibility in the sector.
Building with values: the DNA of EMAC®
Since our beginnings, at EMAC® we have been committed to a philosophy based on joy, humility and continuous learning. These values have not only allowed us to consolidate our position as a benchmark company in technical and design solutions, but have also guided our commitment to the market and society.
Our goal is clear: to develop innovative solutions that improve accessibility, safety and inclusiveness in construction, always with a firm commitment to sustainability and the Sustainable Development Goals (SDGs).
Innovation and quality as a competitive strategy
In a highly competitive market, EMAC®'s strategy focuses on constant innovation. We participate in international fairs and events, collaborate with architecture studios and work closely with our clients to offer solutions that provide real value.
Digitalization also plays a key role in our strategy. Thanks to tools such as the EMAC® APP for augmented reality, the incorporation of our solutions into BIM models and the creation of a virtual showroom, we facilitate access to our products anywhere in the world.
A path of internationalization and growth
Since we began our international expansion in 1994, we have grown steadily, consolidating our presence in more than 100 countries and establishing subsidiaries in Italy and the United States.
The process of internationalization has brought with it major challenges, such as adapting to different markets, optimizing the supply chain and investing in brand protection. However, with a well-defined strategy and a firm commitment to digitization, we have overcome these challenges and continue to expand our horizons.
Towards new markets with the strength of the Spain Brand
Our approach for the future continues to be committed to global expansion. The United States and Europe continue to be key markets, but we are also exploring opportunities in the Middle East, Asia and Latin America, regions where innovation in construction is booming.
The recognition of the Spain Brand has allowed us to position ourselves as a benchmark in technical and decorative solutions for architecture. Spain's reputation for design and quality helps us gain the trust of customers and collaborators around the world.
The Contract channel: a great opportunity for the future
The Contract segment is one of EMAC®'s major commitments to continued growth. The demand for innovative solutions in sectors such as hospitality, retail, offices and public buildings opens up a range of possibilities for us.
Our collaboration with architects and interior designers allows us to develop customized products that combine quality, functionality and design. In addition, the rise of sustainable construction and digitalization reinforce our positioning in this sector.
Commitment to the future of construction
At EMAC® we continue to evolve in order to respond to the challenges of a constantly changing sector. With innovation, sustainability and digitalization as our fundamental pillars, we continue to develop solutions that add value and make a difference in projects all over the world.
We would like to thank the Leading Brands of Spain Forum for giving us the opportunity to share our vision and our trajectory.
If you would like to know more about our strategy and commitment, we invite you to read the full interview here .