III EMAC® Brand Forum: people are the true driving force behind our brand
At EMAC®, we believe that brands are not built through products or strategies alone. They are built with people, with purpose, and with vision. The III EMAC® Brand Forum was precisely that: a space to pause, feel, and move forward together. On July 3rd and 4th, we came together to share ideas, emotions, challenges, and lessons. Moments that helped us reconnect with our essence and project the future we want to build—with more clarity than ever.
EMAC®: A brand driven by people
Those who are part of EMAC® don’t just do their job well—they give it meaning. Our team is diverse, committed, and united by a shared conviction: to innovate with values, grow responsibly, and move forward without losing sight of what truly matters. Because what drives us is not being the best—but being unique.
This forum once again confirmed that our strength comes from the people who bring EMAC® to life every day. And also from those—inside and outside the company—who believe in this project as deeply as we do.
Looking inward, building forward
One of the most powerful moments of the event was the Mini Hackathon, led by Ana Carrau Mínguez, Carla Barreiro Alonso, and their team. They challenged us to look inward with honesty and toward the future with purpose. A dynamic and participative session that helped us work from the very heart of our brand—who we are and who we want to continue being.
The forum was hosted by Inés Torremocha, a coach specialized in sales and founder of Inteligencia Comercial. Over the two days, Inés guided us with a unique blend of warmth, emotional intelligence, and professional rigor—leading each moment with rare sensitivity. On Friday, she closed the event with a powerful keynote that not only inspired us, but moved us deeply. A brilliant talk that reminded us why emotions are part of any real strategy
New solutions, shared strategy, and future vision
The III Brand Forum was also a moment to discover our latest solutions and strategic directions. Alejandro Bataller, Brand, Marketing & Communication Director, and Carlos Muñoz Sanfeliu, Innovation & Sustainability Director, presented our latest initiatives with clarity, energy, and humor—a perfect reflection of the EMAC® spirit.
The commercial analysis presented by José Ribera Fernández and his team—Ángel Cobo, M.ª Carmen Bachiller, and Yolanda Calvet—reconnected us with the market and our day-to-day reality. Because understanding our customers and creating value is part of our DNA.
Alongside brands that share our vision
We were honored to share this forum with fellow Valencian companies—leaders in their sectors—who, like us, believe that people and emotions are part of every great strategy. When visions align, collaboration isn’t just possible—it becomes an opportunity for mutual growth. We thank them sincerely for their presence and partnership.
From this III EMAC® Brand Forum, we walk away with much more than ideas—we take with us renewed motivation, stronger connections, and collective energy. Because at EMAC®, we know that brands aren’t built on their own: they are built by people.
Those who listen, those who learn, those who contribute, and those who believe.
In this video, you can relive the most special moments of the III EMAC® Brand Forum: