Success Story | Action – Alcalá de Henares, Carcaixent & CC Gran Turia

Action, one of the fastest-growing retail chains in Europe, sought to ensure the durability and continuity of its flooring in three of its stores: Alcalá de Henares (Madrid), Carcaixent (Valencia), and the Gran Turia Shopping Center (Xirivella).

In each of these locations, the constant traffic of customers, shopping carts, and merchandise restocking requires solutions capable of absorbing movement, preventing cracking, and maintaining a uniform appearance throughout the entire service life of the store.

EMAC® Group supported the chain in this challenge by providing a technical solution that works quietly to preserve the durability and aesthetics of flooring in high-performance retail environments.

Installed solution

Novojunta® 3

For this project, Novojunta® 3 was selected—our expansion joint system designed to absorb structural movement and protect flooring from cracks and displacement. A discreet and effective solution that reinforces the continuity of the surface without altering the final appearance of the floor.

• Absorbs movement and prevents the appearance of cracks in large-surface areas.
• Promotes a continuous aesthetic, maintaining uniform flooring.
• Reduces deterioration in stores with intense and constant traffic.
• Facilitates maintenance, optimizing daily store operations.

Across the three Action stores, Novojunta® 3 plays a key role in maintaining long-term flooring quality, even in areas subject to intensive use such as main aisles, checkout zones, and logistics areas.

A small detail that supports large surfaces

The installation of Novojunta® 3 in these Action stores demonstrates how an apparently simple technical solution can make a significant difference in the performance of a commercial space.

From absorbing movement to improving durability, this joint works almost invisibly, yet its role is evident every day in the stability of the flooring and in the customer experience.

At EMAC® Group, we continue to collaborate with major retail chains to create surfaces that are safer, more durable, and more efficient—where every detail contributes to the whole.