Success Story | ALE-HOP Store in Madrid

In one of Madrid's most iconic areas, the ALE-HOP store on Calle Mayor stands out for its dynamic, creative and constantly evolving character. A space where the shopping experience begins with the very first step and where every element must keep pace without compromising aesthetic coherence.

At EMAC® Group, we contributed to this project with a solution specifically designed to address one of the most demanding areas of the space: floor access points and transitions.

In environments such as this, the challenge is not only to withstand intensive use but also to ensure clean, orderly and durable transitions between different flooring materials, preventing premature deterioration and preserving the overall quality of the installation over time.

To achieve this, Novopletina® Safety was incorporated, a transition profile that acts as a link between surfaces, protecting floor edges while ensuring a stable and secure transition.

Technical precision with seamless integration

Manufactured from matt silver anodised aluminium, Novopletina® Safety provides a discreet finish that blends naturally into the visual language of the space, complementing the design without drawing attention away from it.

Its anti-slip strip, available in various colours (yellow, black, grey or yellow/black), offers flexibility in terms of visibility or discretion, depending on project requirements, while enhancing both safety and integration.

In addition, its R13 classification according to DIN 51130 makes it an ideal solution for areas where slip resistance is a key requirement.

Details that make the difference

Our presence at ALE-HOP Calle Mayor highlights how small construction details can have a direct impact on the overall performance and appearance of a space.

Solutions that not only fulfil a technical function, but also help preserve design integrity, optimise material performance and support the day-to-day use of the environment.

At EMAC® Group, we continue to develop systems that connect architecture and functionality, adding value through detail and helping every project perform better from the ground up.